The Spoke N’ Rider’s location, atmosphere and activities position it as the only bike shop in town who takes care of the students.  Through discount programs, student financing, recycled packaging, sales promotions and colored employee shirts in the university colors, The Spoke N’ Rider will succeed in its endeavor to be the shop of choice among students. 

On a global level, The Spoke N’ Rider distinguishes itself from the competition by providing a full service bike shop with expert sales staff , along with the most technologically advanced bicycle offerings. 

At this time, none of The Spoke N’ Rider’s key competitors specifically focus on meeting the needs of the student market while at the same time providing strong cycling expertise and extensive product selection.